Teklo
A tech marketplace where you can easily search products, save favorites, and shop all in one streamlined experience.
Challenge: Technology is essential for school, work, and everyday life, but many people struggle to afford the high cost of new devices. The challenge was designing a simple and trustworthy marketplace where users could easily buy and sell technology at different price points, making devices more affordable and accessible.
Solution: We designed Teklo, a marketplace app that allows users to easily browse, buy, and sell technology at a variety of price points. The platform focuses on a simple and intuitive experience, helping users quickly find affordable devices while giving sellers an easy way to list and manage their tech.
Deliverables: User interviews and research insights, competitive analysis, user personas, user journey mapping, task flows and user flows, low-fidelity wireframes, high-fidelity UI designs, interactive Figma prototype, design system and UI components.
Team:
Solo Project
Tools:
Figma, FigJam, Miro, user interviews, usability testing.
Timeline:
Aug 2025 - Present
Role:
UX Design & Research
OVERVIEW
Teklo was originally created during my undergraduate studies as part of a project focused on the United Nations Sustainable Development Goal of No Poverty, which highlights the importance of improving access to technology and economic resources. Our team explored how limited access to technology can prevent people—especially in rural or underserved communities—from accessing opportunities in education, work, and daily life.
For my portfolio, I redesigned Teklo to better showcase my current UX design skills and creativity. The updated concept focuses on a community marketplace where users can easily buy and search technology at a range of price points, helping make devices more affordable and accessible.
DESIGN PROCESS
FOCUS GROUPS
To better understand user needs, we focused on 2 main groups: students/young adults and budget-conscious buyers. Students often need affordable laptops, tablets, and accessories for school but may not be able to afford full retail prices. Budget-conscious buyers are looking for reliable technology at lower price points for work, education, or everyday use.
Budget Conscious Buyers
Students/Young Adults
USER INTERVIEWS
To better understand the needs of potential users, I conducted two user interviews, primarily with students who regularly buy technology. These conversations helped uncover common challenges such as the high cost of devices and difficulty finding reliable tech. The insights from these interviews helped guide key design decisions and features for Teklo, focusing on affordability, simplicity, and creating a trustworthy marketplace experience.
Here below are my user interview questions, and responses:
AFFINITY DIAGRAM
After conducting user interviews, I organized the responses into an affinity diagram to identify common themes and patterns. By grouping similar ideas, concerns, and suggestions together, it helped highlight key user needs such as affordability, trust when buying used devices, and the importance of a simple buying and selling process. This step helped guide the main design priorities for Teklo.
Below is the affinity diagram created from the user interview responses:
PERSONA
The personas were created based on insights gathered from user interviews to represent the primary types of users who would interact with Teklo. They highlight key goals, needs, behaviors, and frustrations of buyers navigating the platform. By grounding the design in real user experiences, these personas helped uncover important priorities such as affordability, trust, and ease of use when searching for technology.
WIREFRAMES
I created wireframes to map out the core structure and user flows of the Teklo app before moving into high-fidelity design. At this stage, I focused on layout, navigation, and functionality rather than visual details, allowing me to quickly explore different ideas and iterate on the experience. The wireframes helped define key screens such as browsing products, viewing item details and adding items to cart.
By keeping the designs low-fidelity, I was able to test and refine the overall flow to ensure it was simple, intuitive, and easy to navigate. This step was important in identifying what worked best for users before investing time into the final visual design.
HIGH FIDELITY PROTOTYPE
After developing initial concepts and wireframes, I created a high-fidelity prototype in Figma to bring the Teklo experience to life. This stage focused on refining the visual design, layout, and interactions to create a clean and intuitive interface that feels like a real marketplace app. I paid close attention to details like typography, spacing, and consistent UI components to ensure the design felt polished and easy to navigate.
The prototype highlights key features such as searching for products, favoriting items, adding products to the cart, and completing a purchase. I focused on making the buying process as simple and seamless as possible, allowing users to quickly move from browsing to checkout without confusion. This high-fidelity version helped me clearly communicate the end-to-end user experience and demonstrate how Teklo supports a smooth and accessible purchasing journey.
REFLECTION
Looking back on this project, I can see how much my design process has grown. Instead of jumping straight into solutions, I learned the importance of first understanding the problem through user research and identifying key pain points.
Engaging with users was one of the most valuable parts, as it showed me that design is not just about visuals, but about creating intuitive and meaningful experiences. I also became more comfortable iterating on my ideas—feedback often pushed me to rethink and improve my designs.
Throughout the process, I strengthened my skills in Figma and focused on creating clear user flows that reduce confusion and cognitive load. These decisions helped guide a more user-centered final design.
Overall, this project reinforced my passion for UX design and showed me the value of thoughtful, user-driven solutions.