Sam Popek
I’m a Design + Innovation graduate student at UW-Madison who designs experiences that make the invisible visible—helping people better understand, navigate, and engage with the world around them!
My Work
Housingkind
Design Research, UX, Branding, Visual Design, Figma Make
A platform that helps communities understand and support gentle density through visuals, stories, and insights.
About Sam
Dragonfly Yoga
Research, Wireframes, User Stories, Low and High-Fidelity Prototypes
A mobile app that helps users find classes, book sessions, and stay motivated to maintain a regular yoga practice.
IUSafe
Design Research, UX, User Stories, Low and High-Fidelity Prototypes
A central hub where students can quickly find safety alerts, local crime information, and resources if they need help.
Teklo
User Testing, Prototyping, Personas, User-Interviews, HCI, Figma
A tech marketplace where you can easily search products, save favorites, and shop all in one streamlined experience.
OUTFRONT Media Graphics
Adobe Photoshop, Adobe InDesign, Mock-ups, Resizing, Branding
Where creativity meets design, bringing ideas to life through striking visuals that make an impact.
Hey there, I'm Sam — a UX designer who loves solving the tiny frustrations people run into with technology. You know those moments when something makes you think why is this so confusing? Yeah… I like fixing those. I focus on designing experiences that are simple, thoughtful, and easy to use.
My Expertise
Artificial Intelligence (AI)
Use AI to rapidly explore concepts, prototype solutions, and enhance workflows while keeping decisions grounded in user research.
UI design
I design visually appealing interfaces that align with the brand and create a delightful experience for the users.
Prototyping
I create interactive prototypes that allow stakeholders and users to test and provide feedback on the design.
UX design
I create wireframes, prototypes, and mockups that focus on user needs and provide a seamless user experience.
User research
I conduct user research through interviews, surveys, and usability testing to gain insights and validate design decisions.
Agile development
I work collaboratively with developers in an agile environment to ensure that the design is implemented as intended.
Some Kind Words
"Sam's ability to translate complex business requirements into intuitive user interfaces is truly impressive. Her designs have helped us improve our user satisfaction and retention."
— Chad Shackelford (Chief Innovation Officer @OUTFRONT Media)
Say Hi!
Thanks for stopping by <3
Thanks for stopping by <3