Graphic Design Intern @OUTFRONT Media“Mission is to leverage technology, location, and creativity to create impactful connections between brands and audiences through out-of-home advertising.”
Ting
OVERVIEW
Ting Internet focuses on delivering high-speed, reliable internet connectivity to communities across the United States. They are known for their customer-centric approach, often emphasizing fast and friendly customer service. Ting Internet's services typically involve the installation of fiber-optic infrastructure to homes and businesses, enabling users to access high-speed internet for various online activities.
WHAT I DID
I spent time researching and looking through Ting’s website to better understand their brand and messaging. I noticed they often use phrases like “fast, reliable internet” and “reliable fiber internet,” so I included those in my graphics to keep the design consistent with their branding. Since the ads are meant for bus king placements in New York, I also used phrases like “All Aboard” and “Next Stop” to connect the design to public transportation and make it more eye-catching for people commuting.
TOOLS USED
Adobe Photoshop and Illustrator
TIMELINE
2 weeks - June 2023
The Law Office of Jack Brackney
OVERVIEW
Jack is a dedicated advocate who helps people navigate complicated legal situations. Whether it’s issues with an employer, creditor, or an injury caused by someone else’s negligence, he works to support his clients and help them achieve the best possible outcome.
WHAT I DID
For this project, I focused on creating a design that would quickly grab attention while clearly communicating the message. Since the graphic was going to be placed on the back of a bus, viewers would only have about 7 seconds or less to see it, so I kept the tagline short and impactful. I also chose an image that related to Jack Brackney’s legal expertise while making sure the overall design followed the client’s style guide. The goal was to create something visually strong, easy to read, and effective in a very short viewing time.
TOOLS USED
Adobe Photoshop and Illustrator
TIMELINE
2 weeks - June 2023
ITS NO YOKE
OVERVIEW
IT’S NO YOKE is a simple, lightweight solution that holds your bags so you can move freely and balanced throughout the day. It will keep your bags from slipping off your shoulders, free your hands to hold other things, and help you stand up with your shoulders level and balanced.
WHAT I DID
Upon researching the client's website, I immediately recognized the opportunity to highlight the notions of "balance" and "shoulder-free" in the graphic, underlining the distinctive experience offered by the IT'S NO YOKE product. The color scheme was carefully aligned with the website's predominant colors—black, orange, and white—to maintain visual consistency. In response to the client's request for an interactive element, a QR code was seamlessly integrated, inviting bus viewers to scan and access more information about the product.
TOOLS USED
Adobe Photoshop and Illustrator
TIMELINE
2 weeks - July 2023
Pike Nurseries
OVERVIEW
I worked on a collaborative project with graphic interns from different regions to develop a design theme that reflected Pike Nurseries’ values as a landscaping company. The project included creating a billboard, liveboard, and bus wrap. Over the course of a month, we met regularly and communicated as a team, and we eventually presented our final designs to the creative team at OUTFRONT Media.
WHAT I DID
After looking through Pike Nurseries’ website and seeing their landscape designs, I came up with the idea of using a museum-inspired theme for our project. I thought it would be interesting to present their gardens like pieces of art, and when I pitched the idea to the team, everyone liked it. I then designed a bus wrap, an animated liveboard, and mobile ads based on this concept. To give it more of a museum feel, I added gold frames around the graphics to highlight Pike Nurseries’ work and make the designs stand out. The goal was to create something visually unique while still reflecting the brand and values of Pike Nurseries.
TOOLS USED
Adobe Photoshop and Illustrator
TIMELINE
1 month - July to August 2023
From Clients
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"A clean, eye-catching design that clearly communicates our fast and reliable internet."
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"A creative design that highlights our product in a simple and engaging way."
Conclusion
This project helped shape how I approach design today. Working with real clients taught me to think beyond visuals and focus on clear communication and impact. I collaborated closely with coworkers, communicated with clients throughout the process, and saw my designs come to life in New York City. Experiencing my work in a real-world setting and hearing positive client feedback made the opportunity incredibly rewarding and helped build my confidence as a designer.